ImpactStory

RESOURCE LIBRARY

  • ImpactStory™ Strategy

  • Topic Tag

  • Resource Type

Key Steps in Outcome Management

This is the first in a Urban Institute series of guides to help nonprofit organizations that wish to introduce or improve their efforts to focus on the results of their services. This first guide, entitled Key Steps, provides an overview of the outcome management process, identifying specific steps and providing suggestions for examining and using the outcome information

The Ultimate Glossary of Performance Metrics Every Marketer Should Know

The Ultimate Glossary of Performance Metrics Every Marketer Should Know, breaks down 32 metrics to help your organization set marketing goals and track the progress of the goals. By digging into results, organizations can understand what worked well, what didn't work well, and then learn from it. After reading this article, you will understand how to be a data-driven marketer for your organization in the areas of content, social media, landing pages, lead conversion, SEO, emails, lead nurturing, public relations, branding, and overall funnel metrics.

Understanding the Possibility of a Program Leading to Longer-term Change

Partnerships for Strategic Impact created a two-pager to help social sector partners use scientific research to understanding whether a program is likely to help clients create longer-term change in their lives. This is how you connect the immediate impact your clients receive (and which you can measure) to the longer-term change you hope they make (and which you cannot measure).

Go to Top