ImpactStory

RESOURCE LIBRARY

  • ImpactStory™ Model

  • Topic Tag

  • Resource Type

Data Playbook

For purpose-driven organizations, data means more than just numbers and graphs–it is about understanding what more you can do to change lives and strengthen communities. The Data Playbook, from Charles and Lynn Schusterman Family Philanthropies, provides the building blocks you need to put data to work for your mission through a measured approach to understanding and telling stories of impact.

Actionable Measurement Guide

The Bill & Melinda Gates Foundation Guide to Actionable Measurement is driven by three basic principles: 1) Measurement should be designed with a purpose in mind — to inform decisions and/or actions; 2) Do not measure everything but strive to measure what matters most; 3) Because the foundation’s work is organized by strategies, the data we gather help us learn and adapt our initiatives and approaches. This guide includes a results matrix, definitions of terms in our results hierarchy, and a set of measurement guidelines intended to shape internal decisions about depth, breadth, and rigor of measurement across grants and within strategies. The guide also highlights the good practices they aspire to follow to be good stewards and not increase the reporting burden faced by our grantees or distract from their work.

The Ultimate Glossary of Performance Metrics Every Marketer Should Know

The Ultimate Glossary of Performance Metrics Every Marketer Should Know, breaks down 32 metrics to help your organization set marketing goals and track the progress of the goals. By digging into results, organizations can understand what worked well, what didn't work well, and then learn from it. After reading this article, you will understand how to be a data-driven marketer for your organization in the areas of content, social media, landing pages, lead conversion, SEO, emails, lead nurturing, public relations, branding, and overall funnel metrics.

Go to Top