Enroll in the ImpactStory™ Academy to take back your organization’s story and tell it to the world.

Most small- and medium-sized nonprofit leaders feel so much pressure to prove they are making an impact in the world. This expectation can lead to complex, time consuming data collection, or even expensive, one-time, deep-dive program evaluations that leaves staff stressed, overwhelmed, and still scrambling to tell their impact story.

That’s why we’ve created a straightforward program that empowers you to be clear, confident, and convincing in creating and conveying your stories that move people to action.

Participants who enroll in our ImpactStory™ Academy will receive

  • A 1-hour orientation, plus six 90-minute classes, plus 15 minutes before and after each class for networking and questions, and 2 sets of office hours to ask questions during the duration of the course, a total of 14 hours of live learning.
  • Workbook and Toolbox that walks you through the classes and includes additional resources.
  • All the knowledge needed to build out your nonprofits ImpactStory™ Strategy and evolve it to meet your needs over time, plus a completed Strategic Impact Map™ and revised survey.
  • Lifetime access to the ImpactStory™ Network where you can ask questions, build relationships, and share information.
Fall 2023 Academy Starts 9/5/23!
See the whole syllabus

“Maryfrances is very adept at bringing individuals at various levels of understanding to a clearer view of the linkage of priorities and outcomes. The leadership Maryfrances provided was invaluable in our evolution of deciding how to invest our resources of dollars, advocacy, and volunteerism to address priorities. ”

Cathy Smith Train, Past President, United Way of Greater Charlottesville

The ImpactStory™ Academy is
for you if…

  • You are a small- to medium-sized nonprofit

  • You are serious about measuring impact, but need a starting point

  • You want to understand how to set up and make impact measurement successful and useful

  • You have at least one staff person who can commit to attending all 6 classes and doing a little homework

  • You have at least basic Excel knowledge

  • You are curious and growth-minded

Are you a funder of small- and medium-sized nonprofits? We offer Academies tailored to your grantees, as well as Academies for funders. Contact us for more information.


You’ll leave the ImpactStory™ Academy with…

  • A completed workbook including additional resources, so everything you learn is at your fingertips

  • A completed Strategic Impact Map™

  • One revised survey

  • Everything you need to know to implement ImpactStory™ at your organization

  • Never be alone with your data again-enjoy a lifetime membership to the ImpactStory™ Network

“I just want to express that the clarity and soundness of reasoning that ImpactStory(TM) brought to our work has been TRANSFORMATIONAL! It has literally reframed the work our development team is doing; our impact is clear and solid. Our whole team is now on the same page. Our work with you helped us get there! Thank you, thank you!”

Rose Cole, Director of Community Engagement, Madison House

“We gained clarity, common language, and a stronger organizational structure and vision. We have been able to better communicate to our funders and stakeholders about our growth trajectory. This has also helped staff and board communication to ensure we are all on the same page. We have directly included content from our work with PSI to bolster our grant applications and reports to current funders. Due to our work with PSI, we have more clearly aligned our strategic goals and impact. We have also been equipped with the tools to measure that impact, which is a crucial step that PSI assisted with immensely. As a direct outcome of our work, we have negotiated a grant for a part-time development personnel for just under $25,000. PSI provides amazing facilitation, clarity, and results. We highly recommend them to our nonprofit members without hesitation.”

Evelyn Riley, Executive Director, Dan River Nonprofit Network

Ways to Work with Us