I’ve created a straightforward, 3-step strategy that empowers you to own your organization’s impact story and tell it to the world.

Our 20+ years of experience has resulted in a 3-step strategy that streamlines and simplifies everything that’s needed to tell powerful and actionable impact stories clearly, confidently, and convincingly.

Back in 2010, the Bill and Melinda Gates Foundation released the Guide to Actionable Measurement, elevating a conversation about data collection which specifically informs nonprofit decisions and action.

We all know that programming is most likely going to produce long-term benefits when it’s based in what’s already known to work.

We have join these ideas by moving away from traditional “program evaluation” towards resourcing nonprofits for telling masterful impact stories. Read about how program evaluation is not actually your job or watch this 15 minute video.

Click here for a 1-minute overview of the ImpactStoryStrategy

Take the Self-Assessment

The result is our ImpactStory™ Strategy. Tell the story you know needs to be told. Build capacity in your organization to clearly, confidently, and convincingly tell your impact story to anyone, anytime. Leave overwhelm behind. This is within reach. It’s not harder than tracking your budget.

“Maryfrances is very adept at bringing individuals at various levels of understanding to a clearer view of the linkage of priorities and outcomes. The leadership Maryfrances provided was invaluable in our evolution of deciding how to invest our resources of dollars, advocacy, and volunteerism to address priorities. “

Cathy Smith Train, Past President, United Way of Greater Charlottesville

Step 1. Map Out Your  Strategy

Be clear about what you do

Step 2. Gather the Pieces

Be confident in understanding your impact

Step 3. Tell Your Story

Tell your most convincing story

Put to all together and you get
the ImpactStory™ Strategy

Download the Strategy

“Working with PSI was a great opportunity to identify why the work we do really matters. Sometimes it’s easy to get caught in the day-to-day details and make assumptions about our impact. We worked with them to create a story framework for truly identifying the impact of our efforts. Thank you!”

Heather Mott, Direct Marketing and Support Services Manager, Camp Holiday Trails

Ways to Work with Us