The pressure is on. We get it.

The question has come up again: “What impact is your organization making?”

You’ve got big plans for moving your organization’s mission forward. Your communications and development teams need to highlight the big wins from last year. Catching the attention of funders and decision-makers means convincingly proving your impact.

Talking about the value of your work should be pretty simple, right? After all, you don’t go to work everyday for the money.

You’ve worked hard to build strong donor relationships, and you know they still want to see the numbers. But, it’s so time consuming to start from scratch each time. Plus, there’s competition for resources, so it’s tricky to talk to other leaders about how they’re doing it.

What if there was a simplified approach to sharing your impact?We are and have created a model that other organizations have contacted us to replicate; we have a Strategic Plan for the future…the list goes on and on…” Kim Hyland, Executive Director, Fluvanna/Louisa Housing Foundation

Frustrated nonprofit leader because storytelling with data is so hard (program evaluation, impact evaluation, outcome evaluation, nonprofits, nonprofit leaders, fundraising, storytelling with data, impact stories, dataviz)
Download the Strategy

“…We are financially stronger and have created a model that other organizations have contacted us to replicate; we have a Strategic Plan for the future…the list just goes on and on…”

Kim Hyland, Executive Director, Fluvanna/Louisa Housing Foundation

You’re doing the work
every day.

Why does it feel so hard to tell your story?

It’s not just about what you know to be true, it’s about what you can show to be true. In the process of competing for funding and attention, you want to tell a true and powerful impact story.

That big grant you’re applying for?

The presentation to City Council about the importance of your work?

That special event showcasing your work?

The discussion with the Board about program development next year?

There are powerful stories needed for all of it. The challenge is telling them in a way that moves people to action.

That’s why we created ImpactStory™.

Are you ready to move people to action?

“By working with PSI, we have gotten a stronger understanding of the role data plays in telling our story and showing our impact, as well as the importance of anchoring evidence-based practices in our work.”

Mary Coleman, Executive Director, City of Promise



with Maryfrances Porter, PhD & Alison Nagel, PhD

We are by two clinical psychologists (so we know stress!) and seasoned nonprofit consultants (so we know the struggle!). Our goal is to humanize and demystify program evaluation, That’s why we created the ImpactStory™ strategy: to equip you with the knowledge, skills, and abilities – as well as the supportive community – you need to tell your story clearly, confidently, and convincingly.

Our mission is simple: To uncomplicate the process of showing your good work to the world. You’re in this job to make real change, not spend your days crunching numbers to prove it. We will inspire you to think differently about data, to capture your story, and find joy in telling it.

Everything you need to tell your impact story is within reach.

Maryfrances Porter, Ph.D
Maryfrances Porter, Ph.DCo-CEO and Founder
Alison Nagel, Ph.D
Alison Nagel, Ph.DCo-CEO and Senior Partner


Ways to Work with Us

“Based on our work together our organization was able to form a clear message and have created a variety of presentation materials, surveys, and processes enabling us to measure impact and get the word out in a clear, professional, and attractive manner.  We have been complimented by many stakeholders, sponsors, and grant makers! The upcoming year feels dynamic and more manageable because of these efforts.”

Sandra Roszel, Director of Marketing, Leadership Fauquier

There has to be a way to not start from ground zero every time you’re asked to share your impact.

We can help

You know your organization makes a huge difference in people’s lives, but it can be hard to convincingly communicate your impact. You’re stretched—beyond stretched—for time to pull all the pieces of your story together with clarity and confidence.

The solution is within reach.

Have more questions? Answering questions is our specialty. Grab 20-minutes of our time (it’s free) to talk about how we can help.

Book your free 20-minute consultation!