You don’t have to go it alone.

We work along side your team to build out a truly sustainable storytelling strategy.

Telling your impact story should not be more complex than managing your budget! You want your board to be able to track impact just like they track the budget. But, unlike a budget, the systems and processes needed for telling impact stories isn’t one-size-fits all.

Some organizations have the person-power and time to turn the ImpactStory™ Academy tools and resources into a customize storytelling strategy. Other organizations, really appreciate consistent and motivating support and guidance from our team.

That’s why we offer one-on-one customized ImpactStory™ Coaching. In the end, your organization will have all the structures, tools, processes, and staff training needed to confidently tell clear, and convincing impact stories anytime to anyone.

  • Core resource development, We guide your team in creating a Strategic Impact Map, and create a customized Impact Statement to establish the foundation for your data collection and storytelling, plus 15 minutes before and after each class for networking and questions, and 2 sets of office hours to ask questions during the duration of the course, a total of 14 hours of live learning.
  • Two years of supportive training and coaching. We map out the data you need to collect, create all your data collection tools, and train staff in data collection. We work with your designated data manager to learn to analyze the data, as well as create templates for data analysis and data visualization. We guide you through telling multiple kinds of stories. We leave staff – not only with the knowledge – but with the practice of tracking and telling impact stories.
  • Free, life-time access to the ImpactStory™ Network. We invite you and your staff to be part of a supportive, curious, continuous learning community. Ask questions, share wins, get on-the-spot suggestions and resources from our team.
Maryfrances Porter, Ph.D
Maryfrances Porter, Ph.DCEO and Founder
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“Maryfrances is very adept at bringing individuals at various levels of understanding to a clearer view of the linkage of priorities and outcomes. The leadership Maryfrances provided was invaluable in our evolution of deciding how to invest our resources of dollars, advocacy, and volunteerism to address priorities. “

Cathy Smith Train, Past President, United Way of Greater Charlottesville

ImpactStory™ Coaching is
for you if…

  • You are a nonprofit and have at least one staff person able to assume at least a part-time role as data manager (and that person has at least basic Excel knowledge)

  • You are serious about measuring impact, but are challenged to find the time to make it happen and/or it feels overwhelming to start

  • You want to set up a sustainable, yet flexible, set of tools and processes that help staff track their work, and help you track and tell impact stories

  • Your board is interested in having impact dashboards that help them track, understand, and talk about the difference your organization is making

  • You are ready to take control of your impact measurement, rather than having what you measure dictated by funders

Are you a nonprofit funder? We can ensure your grantees have the sustainable expertise and processes for telling powerful impact stories. (We also do Custom Coaching with funders!). Contact us for more information.


What you’ll have in the end…

  • A complete, branded Strategic Impact Map™ that clearly articulates what you do, as well as the immediate impact, long-term and community-level change expected

  • A Impact Statement so you have all the research and citations needed to back up why your strategy is a good one

  • Efficient surveys and other data collection tools and processes that fold data collection into your work flow

  • Staff trained in data analysis, data visualization, and data interpretation, so you know what the data mean – so you can tell the best stories and can take action when needed

  • A curious, supportive community through the ImpactStory™ Network. We are the seasoned program-evaluation-program-development-data-storytelling consultants you need, right in your back pocket

“I just want to express that the clarity and soundness of reasoning that ImpactStory(TM) brought to our work has been TRANSFORMATIONAL! It has literally reframed the work our development team is doing; our impact is clear and solid. Our whole team is now on the same page. Our work with you helped us get there! Thank you, thank you!”

Rose Cole, Director of Community Engagement, Madison House

“We gained clarity, common language, and a stronger organizational structure and vision. We have been able to better communicate to our funders and stakeholders about our growth trajectory. This has also helped staff and board communication to ensure we are all on the same page. We have directly included content from our work with PSI to bolster our grant applications and reports to current funders. Due to our work with PSI, we have more clearly aligned our strategic goals and impact. We have also been equipped with the tools to measure that impact, which is a crucial step that PSI assisted with immensely. As a direct outcome of our work, we have negotiated a grant for a part-time development personnel for just under $25,000. PSI provides amazing facilitation, clarity, and results. We highly recommend them to our nonprofit members without hesitation.”

Evelyn Riley, Executive Director, Dan River Nonprofit Network

Ways to Work with Us