The Ultimate Glossary of Performance Metrics Every Marketer Should Know
The Ultimate Glossary of Performance Metrics Every Marketer Should Know, breaks down 32 metrics to help your organization set marketing goals and track the progress of the goals. By digging into results, organizations can understand what worked well, what didn't work well, and then learn from it. After reading this article, you will understand how to be a data-driven marketer for your organization in the areas of content, social media, landing pages, lead conversion, SEO, emails, lead nurturing, public relations, branding, and overall funnel metrics.
Data Driven – Creating a Data Culture
Data Driven - Creating a Data Culture, deep dives into how to create a data driven culture. It breaks down what a data scientist is, what a data-driven organization looks like, what data organizations do well, along with what tools are needed to support creating culture change.
Assessing the Quality of Programming
Partnerships for Strategic Impact created a one-pager to help organizations assess their quality of programming. In order for an organization to make the case that a specific impact is the result of programming they are providing in the real world, the authors breakdown what three things to look out for during an assessment.
Logic Model Workbook
The Innovation Network's Logic Model Workbook is a do-it-yourself guide to the concepts and use of a logic model. A logic model is a commonly-used tool to clarify and depict a program within an organization. You may have heard it described as a logical framework, theory of change, or program matrix—but the purpose is usually the same: to graphically depict your program, initiative, project or even the sum total of all of your organization’s work. It also serves as a foundation for program planning and evaluation. It describes the steps necessary for you to create logic models for your own programs. This process may take anywhere from an hour to several hours or even days, depending on the complexity of the program.
Assessing Community Needs and Resources
The Community Tool Box is a service of the Center for Community Health and Development at the University of Kansas. This toolkit provides guidance for conducting assessments of community needs and resources.