ImpactStory

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More than Numbers

The Charles and Lynn Schusterman Family Philanthropies (Schusterman) developed this More than Numbers guide for organizations who seek to apply a diversity, equity and inclusion (DEI) lens to their internal data collection processes and assess and improve how they collect constituent information through tools such as alumni surveys and program evaluations. This guide does not address data collection for formal demography, national population estimates or academic research.

The Ultimate Glossary of Performance Metrics Every Marketer Should Know

The Ultimate Glossary of Performance Metrics Every Marketer Should Know, breaks down 32 metrics to help your organization set marketing goals and track the progress of the goals. By digging into results, organizations can understand what worked well, what didn't work well, and then learn from it. After reading this article, you will understand how to be a data-driven marketer for your organization in the areas of content, social media, landing pages, lead conversion, SEO, emails, lead nurturing, public relations, branding, and overall funnel metrics.

Nonprofit Fundraising Metrics

Donor Searches "Nonprofit Fundraising Metrics" article breaks down 26 ways to accurately measure your organizational progress, successes and shortcomings (and then build on those lessons for future campaigns). Nonprofit KPIs, or nonprofit fundraising metrics, can improve strategies, programs, and, ultimately, fundraising numbers if your nonprofit tracks them wisely. This guide covers everything you need to know about nonprofit fundraising metrics and offer 26 essential KPIs for your nonprofit to track by going over the following: Overview of nonprofit fundraising metrics, Nonprofit fundraising metrics best practices, General nonprofit fundraising metrics, Donor relationship metrics, Giving level metrics, Engagement metrics, Online performance metrics

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