ImpactStory

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Key Steps in Outcome Management

This is the first in a Urban Institute series of guides to help nonprofit organizations that wish to introduce or improve their efforts to focus on the results of their services. This first guide, entitled Key Steps, provides an overview of the outcome management process, identifying specific steps and providing suggestions for examining and using the outcome information

The Ultimate Glossary of Performance Metrics Every Marketer Should Know

The Ultimate Glossary of Performance Metrics Every Marketer Should Know, breaks down 32 metrics to help your organization set marketing goals and track the progress of the goals. By digging into results, organizations can understand what worked well, what didn't work well, and then learn from it. After reading this article, you will understand how to be a data-driven marketer for your organization in the areas of content, social media, landing pages, lead conversion, SEO, emails, lead nurturing, public relations, branding, and overall funnel metrics.

Common Results Catalog

The GuideStar Common Results Catalog allows organizations to measure progress and results. Since the metrics your organization shares are your choice, they should reflect what you already collect and use. To help you think about them, the Common Results Catalog was created. This catalog contains all of the metrics currently in our database—by subject area—developed in consultation with teams of experts. Browse the catalog to see what metrics make sense for your organization. If you don’t find a metric that fits, you can add a custom metric.

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