The Ultimate Glossary of Performance Metrics Every Marketer Should Know
The Ultimate Glossary of Performance Metrics Every Marketer Should Know, breaks down 32 metrics to help your organization set marketing goals and track the progress of the goals. By digging into results, organizations can understand what worked well, what didn't work well, and then learn from it. After reading this article, you will understand how to be a data-driven marketer for your organization in the areas of content, social media, landing pages, lead conversion, SEO, emails, lead nurturing, public relations, branding, and overall funnel metrics.
Common Results Catalog
The GuideStar Common Results Catalog allows organizations to measure progress and results. Since the metrics your organization shares are your choice, they should reflect what you already collect and use. To help you think about them, the Common Results Catalog was created. This catalog contains all of the metrics currently in our database—by subject area—developed in consultation with teams of experts. Browse the catalog to see what metrics make sense for your organization. If you don’t find a metric that fits, you can add a custom metric.
Building a Common Outcome Framework to Measure Nonprofit Performance
The Urban Institute and its project partner, The Center for What Works, collaborated to identify a set of common outcomes and outcome indicators or “common framework” in the measurement of performance for nonprofits. The report, Building a Common Outcome Framework to Measure Nonprofit Performance identified a more standardized approach for nonprofits and organizations that choose to fund their efforts. The authors hope that this how-to guidance can help nonprofit organizations reduce their time and cost of implementing an outcome measurement process and improve its quality. With improved and more consistent reporting from grantees, funders, too, would be better able to assess and compare the results of their grants. This has been prepared so that the current results can be used as a resource for nonprofit organizations and their funders.
The Generalizability Puzzle
The Stanford Social Innovation Review's Generalizability Puzzle is a paper that recognizes that any practical policy question must be broken into parts. Some parts of the problem will be answered with local institutional knowledge and descriptive data, and some will be answered with evidence from impact evaluations in other contexts. The generalizability framework set out in this paper provides a practical approach for combining evidence of different kinds to assess whether a given policy will likely work in a new context. If researchers and policy makers continue to view results of impact evaluations as a black box and fail to focus on mechanisms, the movement toward evidence-based policy making will fall far short of its potential for improving people’s lives.
Measuring Success How Robin Hood Estimates the Impact of Grants
Robin Hood fights poverty in New York City. The goal is to make grant decisions to maximize poverty-fighting impact, much like a financial manager chooses investments to maximize profit. The metrics project described in this manuscript has been designed to create just such a scorecard, showing ratios that guide investment decisions as financial rates and giving grants to programs that yield high benefit-cost ratios. Grant-making decisions rely on the detailed expertise of program officers as well as numerical calculations. Metrics are always under revision, a virtually never-ending project.