How to Talk to Funders about ROI
This Partnerships for Strategic Impact document breaks down how to talk to funders about ROI in two ways: 1) Understanding what data can and cannot tell you, and 2) Making data-informed, value-driven funding decisions.
Effective Data Storytelling
This is an AMAZING book, well researched, easy to read, about why you should combine data and narratives, and some strategies for doing just that. WARNING: The book is written for data scientists and the author, the wonderful Brent Dykes, spends the first half of the book helping them understand why they should use data inside a story and with personal narratives - rather than just presenting a bunch of numbers! As a nonprofit leader, you might want to start at Chapter 4 (all the chapters are described in the link). I incorporate a lot of Brent's work ImpactStory™ Group Coaching.