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The Ultimate Glossary of Performance Metrics Every Marketer Should Know


The Ultimate Glossary of Performance Metrics Every Marketer Should Know, breaks down 32 metrics to help your organization set marketing goals and track the progress of the goals. By digging into results, organizations can understand what worked well, what didn’t work well, and then learn from it. After reading this article, you will understand how to be a data-driven marketer for your organization in the areas of content, social media, landing pages, lead conversion, SEO, emails, lead nurturing, public relations, branding, and overall funnel metrics.

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October 2, 2021



Data Analyst Job Description


Data Analyst/Scientist job description provides a breakdown of an organizations goals, along with the responsibilities and qualifications of a data analyst job candidate.

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Data Driven – Creating a Data Culture


Data Driven – Creating a Data Culture, deep dives into how to create a data driven culture. It breaks down what a data scientist is, what a data-driven organization looks like, what data organizations do well, along with what tools are needed to support creating culture change.

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Assessing Community Needs and Resources


The Community Tool Box is a service of the Center for Community Health and Development at the University of Kansas. This toolkit provides guidance for conducting assessments of community needs and resources.

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More than Numbers


The Charles and Lynn Schusterman Family Philanthropies (Schusterman) developed this More than Numbers guide for organizations who seek to apply a diversity, equity and inclusion (DEI) lens to their internal data collection processes and assess and improve how they collect constituent information through tools such as alumni surveys and program evaluations. This guide does not address data collection for formal demography, national population estimates or academic research.

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Understanding the Possibility of a Program Leading to Longer-term Change


Partnerships for Strategic Impact created a two-pager to help social sector partners use scientific research to understanding whether a program is likely to help clients create longer-term change in their lives. This is how you connect the immediate impact your clients receive (and which you can measure) to the longer-term change you hope they make (and which you cannot measure).

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Common Results Catalog


The GuideStar Common Results Catalog allows organizations to measure progress and results. Since the metrics your organization shares are your choice, they should reflect what you already collect and use. To help you think about them, the Common Results Catalog was created. This catalog contains all of the metrics currently in our database—by subject area—developed in consultation with teams of experts. Browse the catalog to see what metrics make sense for your organization. If you don’t find a metric that fits, you can add a custom metric.

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Building a Common Outcome Framework to Measure Nonprofit Performance


The Urban Institute and its project partner, The Center for What Works, collaborated to identify a set of common outcomes and outcome indicators or “common framework” in the measurement of performance for nonprofits. The report, Building a Common Outcome Framework to Measure Nonprofit Performance identified a more standardized approach for nonprofits and organizations that choose to fund their efforts. The authors hope that this how-to guidance can help nonprofit organizations reduce their time and cost of implementing an outcome measurement process and improve its quality. With improved and more consistent reporting from grantees, funders, too, would be better able to assess and compare the results of their grants. This has been prepared so that the current results can be used as a resource for nonprofit organizations and their funders.

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Healthy Development Summit II Report


This report provides a summary of Healthy Development Summit II: Changing frames and expanding partnerships to promote children’s mental health and social/emotional wellbeing. The Summit assembled a diverse group of stakeholders together to generate ideas for new ways to move forward to promote young children’s positive mental health. The second of two summits, this summit focused on the application of the research to practice and policy across sectors of society; that is using what we know to inform what we do. As with the first summit, this Summit focused on early childhood (birth to age eight) because the science is very solid in early childhood development. The Summit also built on momentum for change from the Patient Protection and Affordable Care Act3 (2010), which has multiple components related to prevention and positive mental health that may provide new opportunities for promoting young children’s mental health. Finally, the Summit built on heightened public interest in mental health, particularly in young people, due to media and policymakers’ attention to school violence, bullying, and youth suicide.

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