I'm being provocative - and - once someone leaves services you can no longer control what happens. The world is a complex and chaotic place. Your clients use what you gave them immediately, later, or (sadly) never. You have literally no control.
The scientific method just doesn't fit the budget, the mission, or the needs of nonprofits in the complex, day-to-day work of providing critical services. What the nonprofits I worked with needed was actionable data
I had this wonderful opportunity to speak with Jay Smack on The Good Eye Podcast about the straightforward strategy I've developed that ensures nonprofits have data that helps them do work, and which communicates return on investment for funders - all this while being no more difficult to manage than a budget.
Impact Statements allow nonprofits to show why we can all reasonably assume clients working with you are on a path to longer-term change. [Funder: "Wonderful! It sounds like you have a solid and likely successful plan. I'm in!"]
When I was making a presentation last week, one of the nonprofit leaders in the group said "I'm realizing I'm not the only one not getting it right. It’s clearly a problem that smaller nonprofits have with measuring and talking about impact. Just hearing this is validating.”
The most effective corporate storytelling combines data, narrative, and visuals that draw people in by appealing to their intellectual curiosity and making them relate and care. But how do nonprofits do this?