Return on Investment in the Social Sector
Funding partners want to invest in organizations and programs most likely to succeed in helping people – not because those programs make money. Because “helping people” isn’t easily monetized (though many try!), a critical part of nonprofit storytelling is helping funders understand why and how their investment results in lasting change. Defining what it means to help people is a value-driven and data-informed conversation. We have created this document to help you talk to funders about return on investment.