2 Foolproof Ways to Increase Survey Response Rates
It’s not magic!
September 26. 2023
Whenever I speak, survey development is BY FAR the most popular topic. I often go through a toolkit of questions, rules for writing questions, response scales and more. And, even once people know how to write their questions they still need to know how to make surveying successful.
Here are two foolproof strategies for ensuring the most people respond to your survey.
Foolproof Strategy #1
Wait for it… … … A survey introduction! Wait, what?!? Yes, that’s right.
Telling people why you are asking them questions, how long it will take, and what will be done with the results increases people’s trust in you, their motivation to help, and their general understanding about why this is worth 2 minutes of their time.
Here’s an example of a good survey introduction:
Resume Writing Workshop Survey
We are so glad you were part of our workshop!
Please take 2 minutes to give us your feedback.
Your feedback helps us improve the workshop, and it helps us raise money to keep it going.
We are not asking for your name, and nothing bad will happen to you if do not complete the survey. We also never report any one person’s answers; we only talk about results for the group.
Please ask your training leader if you have any questions.
Foolproof Strategy #2
Your nonprofit is providing specific services to specific people for a limited amount of time. Your nonprofit is responsible for making sure your clients are able to receive and take advantage of everything you offer.
They may gain things like a getting driver’s license, completing a business plan, learning about budgeting, engaging with art, gaining soft skills, feeling less depressed, a full belly, etc.
Don’t let them leave your office or meeting before they answer your survey!
Once your clients leave your office your chances of getting a survey back drop substantially. Even if you need to have them
answer the survey before your services are technically completed, go ahead and ask then!
Nowadays with video meetings being so proliferate, I’ve found that if you leave five minutes at the end and ask people to complete a survey they often just logged off early. The answer – stop 15 minutes before the end of the presentation and have them complete the survey – THEN complete the presentation. Less than ideal, but it’s much better than not getting any feedback!
I hope this is helpful! Good luck out there!
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