ImpactStory

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Why Customer Feedback Tools Are Vital for Nonprofits

The William and Flora Hewlett Foundation to joined forces with Bill and Melinda Gates Foundation, the James Irvine Foundation and many other grantmakers in a funder collaborative called the Fund for Shared Insight to create tools that will make it simple and affordable to listen to clients. This is especially important in the nonprofit world where recipients of services and products usually can’t vote with their wallets.

The Ultimate Glossary of Performance Metrics Every Marketer Should Know

The Ultimate Glossary of Performance Metrics Every Marketer Should Know, breaks down 32 metrics to help your organization set marketing goals and track the progress of the goals. By digging into results, organizations can understand what worked well, what didn't work well, and then learn from it. After reading this article, you will understand how to be a data-driven marketer for your organization in the areas of content, social media, landing pages, lead conversion, SEO, emails, lead nurturing, public relations, branding, and overall funnel metrics.

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